Japan yesterday declared the name of its new imperial era when Crown Prince Naruhito becomes emperor on May 1, with Prime Minister Shinzo Abe saying it emphasised traditional values at a turning point in the nation's history. Crowds watching giant television screens across Tokyo roared and raised their phones to take photos as a somber Chief Cabinet Secretary Yoshihide Suga held up a white placard with the new name - Reiwa - written in two characters in black ink.