Indian board grows richer with new Paytm deal

India's cricket board (BCCI) said on Wednesday it will earn 58% more per match for the next four years as Paytm retained the title sponsorship rights for international and domestic matches, underlining the game's undiminished popularity in the country. Cricketers are the highest profile athletes and enjoy rockstar status in the world's second most populous country and Paytm's bid showed the semi-final defeat to New Zealand in the recent 50-over World Cup has not dented the sport's popularity.