Buoyant economy demands building brand image: experts

It is high time for Bangladeshi companies to build brand image as the economy is growing fast, advertising and marketing experts said yesterday.  “Bangladesh is not a tiny market anymore. So, it is highly required at this moment to build brand image globally,” Ashraf Bin Taj, president of the Marketing Society of Bangladesh, said at the opening ceremony of the Communication Summit at Le Méridien Dhaka. Some 350 local and foreign advertising and marketing professionals took part in the ninth edition of the event.