This has been the most depressing Eid for clothing brands

With butterflies in their stomachs, a host of clothing brands took up their shutters after one-and-a-half months after the government allowed them to reopen ahead of Eid-ul-Fitr, their biggest sales season that rakes in one-third their total annual sales. But their sales since May 10 amid shortened opening hours of 10 am to 4 pm have been lacklustre at best. "We had two